THE SECRET OF SELLING THE NEGRO (1954, sound, 20 min, color, 16mm)as featured in the documentary, I AM NOT YOUR NEGRO.SPONSOR:Johnson Publishing Co. PRODUCTION CO.:Sarra Inc. DIRECTOR:Wayne A. Langston. PRODUCERS:Joseph G. Betzer, Harry W. Lange. WRITER:Helen A. Krupka. ART DIRECTOR:George DeDecker. NARRATOR:Robert Trout. RESOURCES:Copyright not registered; “Keys to a 15 Billion Dollar Market,” Bus Scrn15, no. 4(1954): 34; advertisement, Bus Scrn15, no. 5 (1954): 31. HOLDINGS:Not reported.Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, and Jetto encour-age advertisers to reach out to African American consumers. The Secret of Selling the Negrodepicts the lives, activities, and consumer behavior of African American professionals, students,and housewives. A Business Screenreviewer noted that the film focused on the “bright positive”aspects of the “new Negro family.” NOTE: The sponsor issued a companion booklet offeringthe “do’s and don’ts of selling to the Negro.”#####Reelblack's mission is to educate, elevate, entertain, enlighten, and empower through Black film. If there is content shared on this platform that you feel infringes on your intellectual property, please email me at [email protected] and [email protected] with details and it will be promptly removed.