Americans love gift cards. The plastic cash substitute has been the most popular holiday item on shoppers’ lists for 13 years in a row, as of 2007. In 2019 alone, U.S. consumers spent close to $98 billion on gift cards from brands like Starbucks, Amazon, and Home Depot. But $3 billion worth of gift card cash goes unused every year.» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision» Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassicAbout CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.Connect with CNBC News OnlineGet the latest news: https://www.cnbc.com/Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBCFollow CNBC News on Facebook: https://cnb.cx/LikeCNBCFollow CNBC News on Twitter: https://cnb.cx/FollowCNBCFollow CNBC News on Instagram: https://cnb.cx/InstagramCNBC#CNBCWhat Happens To Unspent Gift Cards?