Download YouTubers have to declare ads. Why doesn't anyone else?
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Published on 15 February 2021 by
YouTubers have to declare ads. Why doesn't anyone else?
Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?👥👥 CREDITS 👥👥Written and performed by TOM SCOTT https://www.tomscott.com/Script assistant ANDREA MARKSAnimation BILLY CRINION https://twitter.com/BillyCrinion and WILLIAM MARLER https://wmad.co.ukDubbing mixer GRAHAM HAERTHER"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES https://www.benjaminsquires.co.uk/Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANTFilmed safely: https://www.tomscott.com/safe/© Pad 26 Limited MMXXI📄📄 SOURCES 📄📄💵 PAYMENT AND CONTROLLonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.Ray Davies flying: https://twitter.com/thekinks/status/1265203792754212864 and https://www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086BBC trademark policy: https://www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbcPitbull and Kodak: https://twitter.com/pitbull/status/16567622829080576Pitbull and Voli: https://voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have controlYMCA reaction: https://news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867✔️ YOU HAVE TO DECLARE ITUS Code Title 15: https://www.law.cornell.edu/uscode/text/15Nikkie de Jager, One Dip Makeup Challenge: https://www.youtube.com/watch?v=CA18hTShwpkDisclosures 101 for Social Media Influencers [PDF]: https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdfAn Influencer’s Guide to making clear that ads are ads [PDF]: https://www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdfThe FTC’s Endorsement Guides: What People Are Asking: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-askingYouTube declaration: https://support.google.com/youtube/answer/154235❌ NO-ONE ELSE HAS TO DECLARE ITMcFlurry: https://adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689Snapple: https://www.reuters.com/article/us-30rock-idUSN2833828120071128"Branded content pods": https://adage.com/article/media/snl-air-fewer-commercials-season/303697Farrow and Ball: https://www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/Branson cameo: https://www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.htmlSuperman's $40,000: https://www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.htmlBond placement: https://www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-farLorraine Kelly's tax bill: https://www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules🎢 WE'RE GOING TO DISNEY WORLD"Moms' conference": https://www.5minutesformom.com/disneysmmoms/SNT viewing figures: https://www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/"19 years in a row": https://www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154"Can't find any other example" of the castle being covered: https://www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/Ofcom on product placement in UK TV: https://www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv"One article on a tabloid web site": https://www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/🇺🇸 THE LAND OF THE FREE 🇺🇸FCC, "The FCC and Freedom of Speech": https://www.fcc.gov/consumers/guides/fcc-and-freedom-speechUS Bill of Rights: https://www.archives.gov/founding-docs/bill-of-rightsFirst Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: https://en.wikipedia.org/wiki/First_Amendment_to_the_United_States_ConstitutionCommercial speech: https://www.mtsu.edu/first-amendment/article/900/commercial-speechCommunications Act 2003: https://www.legislation.gov.uk/ukpga/2003/21/contentsAnimal Defenders International v United Kingdom: https://hudoc.echr.coe.int/fre?i=001-119244CMA, "Social media endorsements: being transparent with your followers": https://www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/German product placement: https://www.grin.com/document/417399📕 CHAPTERS 📕00:00 Intro00:58 1. Payment and Control05:47 2. You Have To Declare It09:17 3. No-One Else Has To Declare It18:03 4. We're Going To Disney World24:47 5. The Land Of The Free31:15 Outro
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YouTubers Have To Declare Ads. Why Doesn't Anyone Else?
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